Client Background
Aramis Rugby is a leading British manufacturer of elite sports equipment, specialising in rugby. Renowned for its innovative scrum machines, training gear, and high-performance apparel, Aramis supplies top Premiership teams across the UK and international rugby federations worldwide.
The brand name “Aramis” draws inspiration from The Three Musketeers, symbolising the camaraderie, strength, and team spirit that define the sport of rugby.
The Challenge
Aramis Rugby sought to elevate its scrum machines to a new level of performance analytics. The goal was to accurately measure and display the pressure exerted by players during scrummaging in real time.
This meant developing a solution that could:
- Deliver instant, reliable feedback to players and coaches.
- Feature clear, rugged digital displays that could withstand training environments.
- Enable data sharing and analysis for performance improvement.
“Scrum machines have existed for a while now, but we wanted to take them into the next phase — a ‘next generation’ of interactive, analytical training tools.”
— Vic Mahajan, Owner, Aramis Rugby
The Solution
London Electronics partnered with Aramis Rugby to integrate high-precision digital display systems into their advanced scrum machines. These displays seamlessly connected to the pressure sensors, instantly transmitting data from the pads to the players and coaches.
The robust, easy-to-read interfaces provided real-time performance metrics, allowing teams to monitor and refine their scrummaging technique with unmatched accuracy.
This innovation transformed the way professional teams approached training — turning every session into an opportunity for measurable improvement.
The Results
The upgraded Aramis scrum machines became an international success, earning a place at the 2023 Rugby World Cup.
Teams can now compete and compare data remotely, scrumming against each other from anywhere in the world through the Aramis digital platform. The integration of London Electronics’ technology has helped redefine how strength, coordination, and technique are measured in modern rugby.
Conclusion
By combining Aramis Rugby’s engineering excellence with London Electronics’ precision display technology, the partnership delivered a groundbreaking solution that merges physical power with digital insight.
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